Co-founders Rob Hansford and Luke Barry explain their vision for Minoia
There's so many aspects of life that humans have control over, but there's one element that will always elude us.
Time.
Time is a constant. You know it’s been, you know it's here and you know it's coming. But you can't slow it down, speed it up or indeed hit the pause button.
That lack of control can be a frustration, but it's also that inability to control it that helps create moments, the memories that remain with us for a lifetime and are told, and retold, for generations to come.
Through these moments, stories are born. But what if those memories didn't need to be confined to your own mind? What if you had something tangible that could remind you of them every day and all the time?
Welcome to Minoia.
Minoia is here to provide a gateway to memories for motorsport fans. And as you can probably guess, time will play a big part.
Motorsport lives in our veins. It's what has always made us get out of bed in the morning. But it's never just been about who wins.
To us, motorsport is about the noises, the smells, the skill it takes to be able to drive a car to its very limit. It doesn't matter what discipline of motorsport it is, there's always something to be admired, respected and remembered.
For those of us passionate about this exquisite sport, we all have moments that have captured our hearts and imagination. Whether it's a team rivalry, an overtake or a record being broken, we all cherish moments that will last as memories for the rest of our lives.
At Minoia we produce watches designed to tell more than just the time. Every timepiece will celebrate a poignant period of motorsport, providing that tangible element to help you continuously relive your favourite moment.
And with each coming complete with a bespoke book that tells the real story behind the design, you'll be wearing a genuine piece of motorsport memorabilia, lovingly designed by fellow motorsport enthusiasts.
Our first collection will be focused around the world of rallying and a rather famous rivalry, but for those more interested in circuit racing, don't despair. We have big plans ahead and want to embrace the entirety of the sport!
So please join us for the moment, be part of our present, and help us celebrate the past.
The Minoia story starts here, and it's starting now.
There's so many aspects of life that humans have control over, but there's one element that will always elude us.
Time.
Time is a constant. You know it’s been, you know it's here and you know it's coming. But you can't slow it down, speed it up or indeed hit the pause button.
That lack of control can be a frustration, but it's also that inability to control it that helps create moments, the memories that remain with us for a lifetime and are told, and retold, for generations to come.
Through these moments, stories are born. But what if those memories didn't need to be confined to your own mind? What if you had something tangible that could remind you of them every day and all the time?
Welcome to Minoia.
Minoia is here to provide a gateway to memories for motorsport fans. And as you can probably guess, time will play a big part.
Motorsport lives in our veins. It's what has always made us get out of bed in the morning. But it's never just been about who wins.
To us, motorsport is about the noises, the smells, the skill it takes to be able to drive a car to its very limit. It doesn't matter what discipline of motorsport it is, there's always something to be admired, respected and remembered.
For those of us passionate about this exquisite sport, we all have moments that have captured our hearts and imagination. Whether it's a team rivalry, an overtake or a record being broken, we all cherish moments that will last as memories for the rest of our lives.
At Minoia we produce watches designed to tell more than just the time. Every timepiece will celebrate a poignant period of motorsport, providing that tangible element to help you continuously relive your favourite moment.
And with each coming complete with a bespoke book that tells the real story behind the design, you'll be wearing a genuine piece of motorsport memorabilia, lovingly designed by fellow motorsport enthusiasts.
Our first collection will be focused around the world of rallying and a rather famous rivalry, but for those more interested in circuit racing, don't despair. We have big plans ahead and want to embrace the entirety of the sport!
So please join us for the moment, be part of our present, and help us celebrate the past.
The Minoia story starts here, and it's starting now.
Read Next
Hyundai unveils second WRC livery in as many events
The new livery pays homage to the N division's 10 years in the WRC
The drama surrounding Hamilton's Ferrari switch is F1 at its best
Lewis Hamilton's move to Ferrari caught everyone off guard. And the drama surrounding it won't be forgotten in a hurry
Video: Could condensed rallies be WRC's future?
Rally Sardinia announced it will run to a 48-hour format in 2024, and suggested that could become the norm for all events next year
Video: Neuville's "perfect" start
There was plenty to take away from the 2024 Rally Monte Carlo